Browsing UTSA Faculty and Staff Works by Subject "2000 presidential campaign"

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The Political Public Relations Battleground: Tactics and Images in the 2000 U.S. Presidential Campaign

Kanso, Ali; LeBlanc, H. Paul, III (Business Research Yearbook;Volume 9, 2002)

This study examines the public relations tools that Governor George W. Bush and Vice-president Al Gore used during the 2000 U.S. Presidential Campaign. It also draws some lessons from mistakes that both candidates committed.