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The Political Public Relations Battleground: Tactics and Images in the 2000 U.S. Presidential Campaign
(Business Research Yearbook;Volume 9, 2002)
This study examines the public relations tools that Governor George W. Bush and Vice-president Al Gore used during the 2000 U.S. Presidential Campaign. It also draws some lessons from mistakes that both candidates committed.
Improving the media mix: how promotional products enhance advertising impact
(Journal of Marketing Communications;, 2022-03-23)
Many traditional forms of advertising are losing ground to alternative media. Such a trend represents opportunities for the promotional products medium. However, the effectiveness of promotional products in comparison to ...