Decolonizing Foodscapes in Material Culture: Mapping Representations of Chicanx Through Food, in Print Media, and in Discourses of Power

Date
2019
Authors
Epstein, Lee Ann
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Abstract

The Decolonizing Foodscapes project challenges implicit discourses of power and ideology made visible in two case studies: a mapped landscape of food and an analysis of grocery circulars. Examining the environmentally racist layout of a working class neighborhood and the visual images of raced, classed, and gendered ideological messaging in grocery circulars calls attention to the ordinariness of neoliberal capitalist consumerism. Through a norteada framework, the histories and ideologies are revealed to critically confront disorienting discourses of power found in food apartheids. This research identifies how multinational corporations reproduce hegemonic ideology while disconnecting people from land, erasing labor, and commodifying food representation.

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Keywords
discourse of power, food apartheid, foodscape, grocery circular, norteada, San Antonio
Citation
Department
Bicultural-Bilingual Studies