Testing Optimal Distinctiveness Theory in the Virtual Word: Let'S Get Digital! Digital!

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dc.contributor.advisorPillow, David
dc.contributor.authorSoler, Jasmine
dc.contributor.committeeMemberCrabtree, Megan
dc.contributor.committeeMemberHale, Willie
dc.date.accessioned2024-03-08T15:45:38Z
dc.date.available2024-03-08T15:45:38Z
dc.date.issued2021
dc.descriptionThis item is available only to currently enrolled UTSA students, faculty or staff. To download, navigate to Log In in the top right-hand corner of this screen, then select Log in with my UTSA ID.
dc.description.abstractOptimal Distinctiveness Theory (ODT) is a well-established theory that predicts and explains individual's identity expression (Leonardelli et al., 2010). There have been several studies that show support for ODT; however, these studies only examine identity expression offline. As social media becomes a more salient part of our everyday lives, it becomes increasingly important to understand how individuals are expressing themselves online. In this study, I aimed to show that the predictions derived from ODT translate to how individuals express themselves through social media. In turn, this study tested the effect of manipulating one's need to belong and need to be distinct on how they virtually express their identities as well as test the relationship between social needs and audience diversity on identity expression. The results of this study did not support the hypotheses; however, this may be indicative of multiple pathways to social needs satisfaction and a better approach to experimentally combining the theoretical perspectives of ODT and audience diversity.
dc.description.departmentPsychology
dc.format.extent100 pages
dc.format.mimetypeapplication/pdf
dc.identifier.isbn9798516060977
dc.identifier.urihttps://hdl.handle.net/20.500.12588/5767
dc.languageen
dc.subjectOptimal Distinctiveness Theory
dc.subjectSocial
dc.subjectSocial Media
dc.subject.classificationPsychology
dc.subject.classificationSocial psychology
dc.subject.classificationWeb studies
dc.titleTesting Optimal Distinctiveness Theory in the Virtual Word: Let'S Get Digital! Digital!
dc.typeThesis
dc.type.dcmiText
dcterms.accessRightspq_closed
thesis.degree.departmentPsychology
thesis.degree.grantorUniversity of Texas at San Antonio
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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