A descriptive analysis of the representation of social status through Spanish print media

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dc.contributor.advisorSmith, Howard L.
dc.contributor.authorDe la Miyar, Daniel
dc.contributor.committeeMemberCervantes, Marco
dc.contributor.committeeMemberCheatwood, Adrian D.
dc.contributor.committeeMemberEk, Lucila
dc.date.accessioned2024-02-09T20:50:28Z
dc.date.available2024-02-09T20:50:28Z
dc.date.issued2013
dc.descriptionThis item is available only to currently enrolled UTSA students, faculty or staff. To download, navigate to Log In in the top right-hand corner of this screen, then select Log in with my UTSA ID.
dc.description.abstractThe purpose of this research is to deconstruct the mechanisms through which social status is presented in print advertisements and make the reader aware of the influence that is created to reflect status in Mexican magazines for rich Mexican bilingual readers of English and Spanish through a descriptive analysis. The goal is to determine the relationship between social status and the messages advertisers create through the use of visual and textual semiotics based on the semiotic analysis framework of Bell and Milic (2002) and to locate instances that index social status reflected in the advertisements selected. Four campaigns were selected with a total of 25 advertisements included in two Mexican elite magazines only circulated in Mexico: Caras and QuiƩn.
dc.description.departmentBicultural-Bilingual Studies
dc.format.extent157 pages
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/20.500.12588/3389
dc.languageen
dc.subjectAdvertising
dc.subjectElite
dc.subjectExclusivity
dc.subjectMexico
dc.subjectSemiotics
dc.subjectSocial Status
dc.subject.classificationMass communication
dc.subject.classificationCommunication
dc.titleA descriptive analysis of the representation of social status through Spanish print media
dc.typeThesis
dc.type.dcmiText
dcterms.accessRightspq_closed
thesis.degree.departmentBicultural-Bilingual Studies
thesis.degree.grantorUniversity of Texas at San Antonio
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy

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