The effects of Latino stereotypes and negative online comments

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dc.contributor.advisorMahood, Chad
dc.contributor.authorVelasco, Teresa
dc.contributor.committeeMemberHajek, Christopher
dc.contributor.committeeMemberKline, Kimberly K.
dc.date.accessioned2024-03-08T15:58:38Z
dc.date.available2024-03-08T15:58:38Z
dc.date.issued2016
dc.descriptionThis item is available only to currently enrolled UTSA students, faculty or staff. To download, navigate to Log In in the top right-hand corner of this screen, then select Log in with my UTSA ID.
dc.description.abstractThis study predicts that exposure to stereotypical videos involving Latinos, as well as negative YouTube comments, can influence an individual's emotions and policy views. Specifically, using video content from the Netflix original series, Narcos, a 2X2 between participants, factorial design was used to measure emotions after watching video content and then reading YouTube comments. Negative emotions were measured after viewing Narcos clips portraying the main Latino character as either violent or compassionate then viewing either negative or positive filled YouTube comments about Narcos and Latinos in general. ANCOVA analysis provided significant results for emotion when examining non-Latino participants. Contrary to expectations, the result was that non-Latinos experienced more negative emotion after exposure to the more compassionate video. Results also showed that non-Latinos did respond to the YouTube comments as expected. Specifically, they experienced more negative feelings after reading negative YouTube comments and more positive feelings after reading positive YouTube comments. These results were found to be significant in exploratory analysis.
dc.description.departmentCommunication
dc.format.extent54 pages
dc.format.mimetypeapplication/pdf
dc.identifier.isbn9781339718125
dc.identifier.urihttps://hdl.handle.net/20.500.12588/5863
dc.languageen
dc.subjectComments
dc.subjectLatino
dc.subjectStereotype
dc.subjectUser-Generated Content
dc.subjectVideo
dc.subjectYouTube
dc.subject.classificationCommunication
dc.subject.lcshNarcos (Television program)
dc.subject.lcshHispanic Americans on television
dc.subject.lcshStereotypes (Social psychology) on television
dc.titleThe effects of Latino stereotypes and negative online comments
dc.typeThesis
dc.type.dcmiText
dcterms.accessRightspq_closed
thesis.degree.departmentCommunication
thesis.degree.grantorUniversity of Texas at San Antonio
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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