Booth, H. AustinHendrix, Dean2020-05-142020-05-142015-09The final published version is: Booth, H. Austin and Dean Hendrix. “Libraries and Institutional Data Analytics: Challenges and Opportunities.” The Journal of Academic Librarianship 41, no.5 (2015), 695‐699. doi:10.1016/j.acalib.2015.08.0010099-1333https://hdl.handle.net/20.500.12588/20Libraries are well positioned to lead, facilitate, manage, or play a major partnership role in institutional data analytics programs. The degree to which an institution can create a successful data analytics program, and to which libraries can lead such a program, is highly dependent on institutional culture and the role the libraries play in strategic on‐campus partnerships. What follows are the challenges and opportunities for libraries helping to create robust institutional analytics programs.en-USArticle