JURSW Volume 6
Permanent URI for this collectionhttps://hdl.handle.net/20.500.12588/88
Browse
Browsing JURSW Volume 6 by Author "Leung, Mark T."
Now showing 1 - 2 of 2
- Results Per Page
- Sort Options
Item Predicting the Expected Waiting Time of Popular Attractions in Walt Disney World(Office of the Vice President for Research, 2019) Mendoza, Dayanira; Wu, Wenbo; Leung, Mark T.Waiting lines are inevitable consequence of imbalance in service operations at modern theme parks. Because of that, parks have introduced different approaches to reduce standard waiting time; some of which are at no extra cost to guests whereas some others require a price premium. These approaches usually feature a variety of schemes by which guests can bypass the standard waiting line or enter an express lane featuring a minimal wait. Our current study primarily develops statistical learning models to analyze the empirical data gathered from “touringplans.com,” which encompasses some of Walt Disney World’s (WDW) popular attractions located in Orlando, Florida. Results from data analysis and visualization indicate that each of the four parks had similar patterns throughout the years of 2012 through 2018. The study also examines the time-temporal effect and found out which rides having more popularity is dependent upon the season (period) in the year. Empirical analytics are then conducted on each of the four parks using regression modeling (statistical learning) to predict the waiting times for a particular ride during a specific season. Overall, a sample of 13 rides (attractions) over 17 seasons are used to model the waiting times at each theme park, yielding a total of 13x17x4 = 884 possible combinations.Item Strategic Analysis and Evaluation of Cheesecake Factory’s Supply Chain: Uncertainties, Challenges, and Remedies(Office of the Vice President for Research, 2019) Farley, Brittany; Kidd, Michele; Morgan, Scot; Leung, Mark T.In the business world, it is important to maintain a profitable balance between efficiency (cost) and responsiveness (to changes in the market, customer demand, etc.) We took the fundamentals of supply chain theory and used them to analyze the real-world case of The Cheesecake Factory’s retail cheesecake supply chain. After an examination of the background of its supply chain structure, The Cheesecake Factory’s supply and demand uncertainties were first identified and assessed. We reviewed how supply uncertainties are influenced by disruptions to material flow on the supplier side as well as how implied demand uncertainties are influenced by changes in customers’ behavior and preferences. It follows that these different forms of uncertainties led to many supply chain challenges faced by The Cheesecake Factory, and we made remedial recommendations to address those challenges, including adding and continuously improving the flow of information with advances in technology and partnering with ecofriendly farms. Finally, we reviewed the ability and thus sustainability of The Cheesecake Factory to maintain a strategic balance between cost and responsiveness with their high-end cheesecake products given the ongoing challenges. Understanding supply chain variables is key to remaining profitable in business. The Cheesecake Factory’s cheesecake supply chain displays similar operational and consumption characteristics experienced by many other counterpart food processing supply chains. Our strategic analysis and evaluation can offer valuable insight to manage these supply chains and to improve their profitability.