The Political Public Relations Battleground: Tactics and Images in the 2000 U.S. Presidential Campaign

Date

2002

Authors

Kanso, Ali
LeBlanc, H. Paul, III

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Abstract

This study examines the public relations tools that Governor George W. Bush and Vice-president Al Gore used during the 2000 U.S. Presidential Campaign. It also draws some lessons from mistakes that both candidates committed.

Description

Keywords

public relations, 2000 presidential campaign

Citation

Department

Communication