Research on green innovation of the tyre manufacturers in China based on system dynamics

In recent years, the green manufacturing is gradually becoming an important force in the development of automobile manufacturing enterprises in China. How to implement green manufacturing engineering through the green innovation is a realistic problem of China's automobile parts manufacturers. In this paper, green innovation system of tyre manufacturers in China has been analyzed from manufacturers, market and government. Furthmore, the model of green innovation of tyre manufacturers based on system dynamics has been established. According to the research data obtained from Cooper Chengshan (Shandong) Tyre Company in China, the dynamic simulation has been performed. With the estimation, related policy implications and measures required to realize the sustainable development of tyre manufacturers in China have been also discussed. The author believes that the green innovation is beneficial to resource saving, energy saving and environmental friendly in automobile manufacturing enterprises.