Continuing Nixon's Method: Republican Engagement with Hispanic Voters

Date

2024

Authors

Mendoza, Ian Robert

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Abstract

The research presented this thesis examines Richard Nixon's method for increasing his Hispanic vote share and investigates how subsequent Republican presidents sought to emulate his approach. To analyze the extent to which future Republican presidents followed Nixon's method, a descriptive analysis will be conducted on its implementation during the initial campaigns, first terms, and re-election campaigns of Ronald Reagan, George H.W. Bush, George W. Bush, and Donald J. Trump.

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Department

Political Science and Geography