The Political Public Relations Battleground: Tactics and Images in the 2000 U.S. Presidential Campaign

Date
2002
Authors
Kanso, Ali
LeBlanc, H. Paul, III
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Abstract

This study examines the public relations tools that Governor George W. Bush and Vice-president Al Gore used during the 2000 U.S. Presidential Campaign. It also draws some lessons from mistakes that both candidates committed.

Description
Keywords
public relations, 2000 presidential campaign
Citation
Department
Communication