Individualism-Collectivism and Bias Against Outgroup Members A Literature Review

This study examines the extent to which individualism-collectivism influence attitudes and behaviors toward outgroup members. Specifically, this research focuses on negative attitudes such as stereotypes, prejudice, favoritism, and negative behaviors such as discrimination and conflict. With the expectation that bias is present when members of both individualistic and collectivistic groups interact with outgroups, this study investigates (a) whether bias is more common in individualistic or in collectivistic groups and (b) the types of bias that are more common in each group.