Two essays on audit firm differentiation

dc.contributor.advisorBoone, Jeffery P.
dc.contributor.authorAguir, Wael
dc.contributor.committeeMemberAsthana, Sharad
dc.contributor.committeeMemberNwaeze, Emeka T.
dc.contributor.committeeMemberPitman, Marshall K.
dc.contributor.committeeMemberLien, Donald
dc.date.accessioned2024-01-25T19:32:07Z
dc.date.available2024-01-25T19:32:07Z
dc.date.issued2011
dc.descriptionThis item is available only to currently enrolled UTSA students, faculty or staff. To download, navigate to Log In in the top right-hand corner of this screen, then select Log in with my UTSA ID.
dc.description.abstractThis dissertation examines strategies undertaken by accounting firms to differentiate their auditing services. It consists of two essays. In the first essay, I investigate audit firm reputation as a differentiation strategy. In particular, I examine whether audit firm reputation has an effect on the perceived credibility of financial reports. I add to the debate on the topic by devising a new, direct measure for auditor reputation change. I then use this measure in empirical tests using a valuation model and a cost of capital test. In the second essay, I examine industry specialization as a strategy some accounting firms undertake to differentiate their services. Specifically, I investigate whether audit firms market their industry expertise to client companies with high levels of accrual intensity. The main findings of the dissertation are summarized as follows. In the first essay, I find modest confirmation that auditor reputation changes are positively associated with changes in earnings response coefficients. On the other hand, the cost of capital analysis provides a stronger insight into the question, as findings suggest that client firms with higher reputation change score overall enjoy lower cost of equity capital. The results from the second essay provide evidence that client firms with high levels of accruals are less likely to be audited by industry specialist accounting firms. One possible explanation can be that these firms are regarded as riskier for auditors who prefer to avoid problems that might arise in the course of their audit and that might spoil their industry specialization differentiation strategy. In sum, I find that some audit firms do undertake differentiation strategies to stand out in a competitive auditing market. I find that auditor reputation has a positive effect on the credibility of client firms' financial statements, and that it is associated with lower cost of capital. I also find that audit firms that specialize in particular industries try to avoid risky engagements that would undermine their differentiation strategies.
dc.description.departmentAccounting
dc.format.extent131 pages
dc.format.mimetypeapplication/pdf
dc.identifier.isbn9781267084132
dc.identifier.urihttps://hdl.handle.net/20.500.12588/2358
dc.languageen
dc.subjectAudit services differentiation
dc.subjectAuditing
dc.subjectAuditor Industry Specialization
dc.subjectAuditor reputation
dc.subject.classificationAccounting
dc.titleTwo essays on audit firm differentiation
dc.typeThesis
dc.type.dcmiText
dcterms.accessRightspq_closed
thesis.degree.departmentAccounting
thesis.degree.grantorUniversity of Texas at San Antonio
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy

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