Details in Human Rights Tweets: The Effect of People, Places and Human Rights Events on Engagement Metrics in OHCHR Tweets

This project attempted to determine if the United Nations Human Rights Office could increase its social media engagement, accountability, legitimacy and ability to enforce human rights norms by including news-like details in its Tweets. Specifically, this project tested for a correlation between the number of people, places and human rights events in OHCHR Tweets and the number of retweets they receive. This project employed a quantitative approach using a series of bi-variate linear regression models to test for a relationship between number of details and retweets. All of the hypotheses were negated. Instead the regressions revealed a negative relationship between number of details and number of retweets.